At ThyssenKrupp Access we often try to do the unexpected. Sometimes going against the grain and doing things a little bit different or out of the ordinary can make a big impact. An entire perception of a company can be altered by switching up any one element of the typical everyday operation, and that is exactly what we are striving for.
Romeo High School in Romeo, Michigan isn’t exactly thought of as a football school. The town doesn’t shut down on Friday nights while hoards of people pack the bleachers around the gridiron, there is no Texas high school life or death mentality, and aside from parents of the players and the students at the school, few people even know that there’s a game happening at all. So needless to say, in their second game of the season and already one loss in, an upset of the powerhouse Dakota seemed less than probable.
But this time around, Romeo decided to do the unexpected, start a girl. Ashley Flinn was called on for kicking duties when the team’s starting kicker, Evan Simpson, was forced to miss the game because of a scheduling conflict with the men’s soccer team, for which he also plays. But he wasn’t missed much; Flinn turned out a stellar performance, completing two extra points and a field goal that would ultimately lead to a Romeo victory.
The coach made a bold move selecting Flinn as the kicker, but what a great move it turned out to be. Not only did the game end in the result they were looking for, but the team gained positive press, publicity and some fans in the stands. If we can make bold and brilliant moves like this, people will start to notice; not only our consumers, but our competitors. We want to be trendsetters, we want to come out on top, and as we can learn from Romeo’s story. One way to do that is to be daring and give people the chance they deserve to make a difference and help us stand out.
Already in the year 2012 we have launched a new marketing development site for dealers to use to build their business and make us easier to do business with. We launched a very successful iPad promotion. We are in the works of building brand new products that are intended to launch this year. And we have been working hard to improve our processes and increase efficiency.
Every member of this team is working to find ways to make an unexpected impact in the way we conduct business. Whether it’s the coach calling the shots, the quarterback running the show or the kicker who comes out every now and then with a brilliant performance, ultimately we are working together in order to best benefit you. If we play as a team, we’ll win as a team.
